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SEO that ranks,written the way Dex works.
Every guide here is planned from real search data, fact-checked and linked into a topic cluster, then approved by a person. The same process your site gets.
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Two topics. One guide each.
Each topic is a cluster: one complete guide and the short articles that go deeper. Start with the guide, go wherever you need.
Featured guideUpdated Sep 22
Topic Clusters: How to Plan Content Google Trusts
A topic cluster is one pillar guide plus 5–10 focused articles, linked both ways. How to plan one in 5 steps, the linking rules and the mistakes to avoid.
Latest
Fresh from Dex
How to Show Up in ChatGPT and AI Answers
AI answers cite pages their crawlers can reach and trust. How ChatGPT, Perplexity, Claude and AI Overviews pick sources, and 7 ways to become citable.
Does Google Penalize AI Content?
No. Google ranks helpful content however it's made, but mass-producing pages to game rankings is spam. What Google's guidelines say and why AI pages fail.
Internal Links: The 5-in, 8-out Rule
Every page needs links in as much as links out. The simple internal linking rule Dex uses on every site: 5+ links in, 5–8 out, and always back to the pillar.
Keyword Difficulty, Explained in 5 Minutes
Keyword difficulty is a 0–100 estimate of how hard it is to reach page one. What the score means, why tools disagree and how to use it well.
How to Find Keywords You Can Actually Win
Don't start with search volume. Start with intent, difficulty and what you already rank for. A 4-step method to find keywords a small site can win in months.
AI SEO Agents: What They Do, and What They Shouldn’t
An AI SEO agent researches keywords, plans clusters, writes, links and publishes for you. What a good one does, where it needs a human, and how to judge one.
Topic Clusters: How to Plan Content Google Trusts
A topic cluster is one pillar guide plus 5–10 focused articles, linked both ways. How to plan one in 5 steps, the linking rules and the mistakes to avoid.
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